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What is joy marketing?
Joy marketing is a term that describes marketing activity that is specifically designed to elicit a feeling of joy in an audience. The logic behind joy marketing is that it enables brands and organisations to connect on a deeper, emotional level.
What is the purpose of joy?
Some psychologists suggest that joy's adaptive function is to provide motivation to increase one's effort, in the event that progress toward goals gets more difficult (Kreibig, 2014, p. 137).
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